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How Peerless Charm Got It's Name

Lauren Malmquist About Entrepreneurship Fun Facts Jewelry

 Many people ask me how I came up with the name Peerless Charm for my company.  It's actually a funny story.  I was embarrassed to tell it at first, but now I embrace it.  Here it is...

I was fresh out of high school, and into my freshmen year of college when I realized that there was no time like the present to start my handmade accessories business.  (Fun Fact:  My dream of being a designer actually started when I started making bags in 8th grade.)  The first step (in my mind) was coming up with a name for my business.  My first decision was Chickles Accessories.  Chickles is the nickname my dad gave me, and I decided it was the perfect name for my business. 

 After a little bit of thought, I realized I wanted something that described my jewelry better.  So, I began brainstorming worlds that described the jewelry that I made, and planned to create. Unique and beautiful were two descriptions that really stuck with me.  Unique Beauty sounded nice, but still did not feel like the name for my business.  So what did I do?  I hit up Thesaurus.com, in search of pretty words that meant unique beauty.  Thus Peerless Charm was born.  Aren't you glad I didn't go with Matchless Pulchritude?


Oh, and here's the first logo I created!




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